Marty Thrasher is an experienced business owner with a vast knowledge of marketing and sales.
There’s nothing worse in business than being boring. Some people erroneously think that sales are hard and people hate to part with their money. In reality, people love to spend money and buy new things, products and services. At the same time, people hate being sold to and being bored. It is the responsibility of a business to come up with exciting and new ideas that make prospects seek the business out and patron it.
There are a lot of ways how you can come up with new ideas. One of the ways is to find a new segment in the market and cater to that segment. This is exactly how Tom Monaghan built Domino’s pizza. For years this chain was known for its “Fresh, hot pizza delivered in 30 minutes or less, guaranteed” guarantee. Notice that this guarantee caters to a very niche market. It doesn’t promise the best-tasting pizza. It doesn’t promise the best ingredients or a great recipe. All it promises is a hot fresh pizza pie delivered on time. Domino’s decided to cater to the market of people who wanted to get their pizza fast when they were hungry and who didn’t care much about anything else. This is what allowed the chain to grow into a multi-national multi-billion-dollar empire.
Another way to build a business is to find a new media and use it to attract new customers. That’s what E. Joseph Cossman, the author of several books about money order business, did to build his empire. Cossman’s approach to business was very simple: he found companies with great exciting products that marketed the products only through one or two channels. Cossman would then sign an agreement that allowed his to market the products through other channels. This is a model that Marty Thrasher has seen in many businesses and industries.
There’s nothing worse in business than being boring. Some people erroneously think that sales are hard and people hate to part with their money. In reality, people love to spend money and buy new things, products and services. At the same time, people hate being sold to and being bored. It is the responsibility of a business to come up with exciting and new ideas that make prospects seek the business out and patron it.
There are a lot of ways how you can come up with new ideas. One of the ways is to find a new segment in the market and cater to that segment. This is exactly how Tom Monaghan built Domino’s pizza. For years this chain was known for its “Fresh, hot pizza delivered in 30 minutes or less, guaranteed” guarantee. Notice that this guarantee caters to a very niche market. It doesn’t promise the best-tasting pizza. It doesn’t promise the best ingredients or a great recipe. All it promises is a hot fresh pizza pie delivered on time. Domino’s decided to cater to the market of people who wanted to get their pizza fast when they were hungry and who didn’t care much about anything else. This is what allowed the chain to grow into a multi-national multi-billion-dollar empire.
Another way to build a business is to find a new media and use it to attract new customers. That’s what E. Joseph Cossman, the author of several books about money order business, did to build his empire. Cossman’s approach to business was very simple: he found companies with great exciting products that marketed the products only through one or two channels. Cossman would then sign an agreement that allowed his to market the products through other channels. This is a model that Marty Thrasher has seen in many businesses and industries.
